Our aim is provide attractive, affordable and accessible websites to local businesses in the Dudley, Sandwell, Walsall and Wolverhampton area.

We will try not to bamboozle you with techno-jargon and and give you straight no-nonsense advice and explanations regarding the design, structure and content of your website.

Rather than provide a list of services and support that we offer, we've decided to provide a few prompts for you to consider.

There are many important factors to consider when creating or re-designing a website and Black Country Web has many years experience to help you along the way.

Keep it simple

Black Country Web uses simple, standard and accessible web designs that don't try to over complicate things. Websites don't need to be all singing and all dancing - we can leave that to sites that are devoted to singing and dancing.

Knowing your audience

Knowing your audience is a key to the way your website is structured in terms of language used, navigation and imagery. Industry terminology or the latest business buzzwords may not mean anything to visitors to your website if they are not familiar with your company, service or products and may alienate potential customers if they can't find what they want causing them to go elsewhere.

Navigation

How will customers and visitors to your website find the information they are looking for. Do you need to categorise pages, maybe with sub-categories if you have a large amount of information to display. If people can't find stuff your site hasn't served its purpose and you may have lost potential customers.

Your input

We want you to be pleased with your site and the way it looks, we will try and incorporate any existing designs you have for your business as well as and colour preferences, photos and other imagery.

Keeping your site accurate and up to date

Obviously keeping a website up to date is important to ensure that customers can trust your company and rely on the information on display. The frequency of updates varies with each business - Black Country Web allows for regular reviews of your content to suit your needs.

Search engines

Once you've got your website up and running you'll need people to find it. With the ever increasing amount of websites springing up each day it is vital to ensure that your website ticks all the right boxes so that search engines like Google and Yahoo can add it to their results.